With more than 80 % of the traffic in websites being originating from search engines and that too from major players like Yahoo, Bing and Google, it has become necessary for the businesses to compete for top place in keyword based searches. If a company does not get a first rank, they are losing out 70% of the potential customers to their competition. If it is not second or third rank, the figure will go up to 90%. If it is not there within top 10 ranks, then the traffic will be almost nil through search engines. Here the importance of SEO optimization services is felt.
Need for Optimization
These major search engines often changes the criteria for rankings on regular basis. However the contents of the web page get importance in all changes. Businesses are competing to achieve top places because of obvious reasons. For those who have achieved top rankings, they need to sustain their rankings. For this, they have to update their contents too often in order to sustain the visitor interest. They must also keep watch on the steps taken by their competitors. This will not be possible for all businesses to do it through their internal resources.
Services provided by SEO
They engage professional SEO service for optimizing their website in search engine as well as in social media parameters. SEO services include such activities like blog writing and link building. The content should be simple and easy for the search engines to track the relevance of the site to the proposed keyword.
Optimization must be done carefully which requires lot of expertise. Major search engines penalize the websites with poor contents or ones stuffed with keywords by removing them from the purview of the search results. Rankings by search engines have affected many companies and those that went down in rankings had to close their shops. Plagiarism of content is also dealt with severely and infringements of copyright laws are not encouraged. Under these circumstances, SEO companies that undertake optimization service should be credible and well experienced otherwise results may be adverse.